靠谱学长说
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    • 第二版前言
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  • 致考研人
    • 关于致考研人系列文章
    • 致考研人1:我过去一年的考研之路
    • 致考研人2:英语复习心得
    • 致考研人3:如何用好你的手机
    • 致考研人4:关于保研
    • 致考研人5:写在新年之前(关于行动和幻想)
    • 致考研人6:写在开学之前(关于困惑和迷茫)
    • 致考研人7:四六级那点事
    • 致考研人8:夏令营那点事
    • 致考研人9:具体的复习建议
    • 致考研人10:政治复习经验
    • 致考研人11:我的电话采访文字稿
    • 致考研人12:比较危险的三类考研人
    • 致考研人13:英语作文备考经验
    • 致考研人14:政治复习的七问七答
    • 致考研人15:最后三个月该如何度过
    • 致考研人16:剩下20天,Inner Peace
    • 致考研人17:考前提醒
    • 致考研人18:写在考研结束后
    • 致考研人19:关于调剂
    • 致考研人20:我过去的2015
  • 随笔集
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    • 我为什么不喜欢心灵鸡汤
    • 英语复习三个常见问题
    • 复习时如何平衡四门课的关系
    • 靠谱学长教你如何选男女朋友
    • 一篇文章和我的读后感
    • 想说的两件小事
    • 靠谱学长四问四答
    • 少问选择类的问题
    • 给犹豫的你
    • 能动手尽量别吵吵
    • 珍惜但别急着感慨
  • 浅谈英语真题
    • 关于浅谈英语真题
    • 一道翻译题
    • 历年阅读真题常见题材
    • 1994年Text1第一题的一些思考
    • 1996年Text1精读扩展范例
    • 1996年Text2精读扩展范例
    • 1996年Text3精读扩展范例
    • 1996年Text4一二段精读扩展范例
    • 1997年考研英语真题精读扩展示例
    • 1998年Text3全文简析和题目分析
    • 1998年Text3真题中的一个句子
    • 1998年Text4中一句话的一系列思考
    • 1999年Text3真题中的一个句子
    • 2002年Text4第四题的思考
    • 考研英语考试大纲(作文部分)
    • 近年考研英语作文考察话题
    • 环境保护类作文参考素材
  • 英语新闻一起读
    • 关于英语新闻一起读
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  1. 英语新闻一起读

英语新闻一起读44

2016年,移动市场会迎来哪些趋势。一起来学习一下今天的新闻。 对于【英语新闻一起读】这件事,非考研人可以看个热闹,但是考研人最好认真学习,多查字典,积累知识,培养自己精读的习惯和意识。

另外,提到的几个需要积累的句子和表达应该记住,完全可以用在作文中!

5 Mobile Marketing Challenges to Expect in 2016

作者:Matei Gavril, entrepreneur.com ‌ During 2015 time spent on mobile media surpassed that spent on desktops. Mobile marketing strategies have grown in response to this shift. As we look ahead to 2016, mobile marketing watchers are expecting several trends.

重点单词:

surpass :means to outdo someone or something, to go beyond what was expected. ≈exceed, outdo, excel

  1. Increased spending on mobile ads.

For one, companies are expected to spend more on mobile ads, nearly $70 billion worldwide according to Smart Insights. With this increased investment, companies, organizations and businesses will need to have -- if they don’t already -- an effective mobile marketing strategy to ensure their online presence.

  1. Adapting online marketing strategy.

Along with this increase mobile usage and mobile ad spending comes the reality and challenge of the low conversion rate(转化率) of mobile marketing and higher bounce rates(跳出率) of mobile devices. Online marketers will be developing new strategies to deal with this and change it. Businesses can’t sit idly(懒散的) by and hope that things will work out. Successful online marketing in this kind of ever-changing environment requires a proactive and innovative approach.

conversion rate 转化率

bounce rates 跳出率

ever-changing 不断变化的,可以理解为dynamic。

Successful …… in this kind of ever-changing environment requires a proactive and innovative approach.这句话可以作为写作素材积累

  1. Enhancing user experience.

The key to addressing the challenges of mobile marketing is enhancing user experience in 2016 is to provide consumers, customers and clients with more payment options, more company interaction options, more long-term engagement opportunities and more convenience, all of which they associate with desktop usage. People want the same kind of convenience, connectivity and opportunity they have on their desktop on the go, wherever and whenever they want.

One report states that consumers spend 86 percent of their online time on a mobile app, rather than on the Internet. This same report also suggests that 79 percent of smartphone owners use apps every day. Companies need to be looking into is creating an app for themselves. An app almost completely bypasses the need for mobile users to go on the Internet to engage with a website to conduct business. It gives customers direct access to your company, business or organization. There are apps of all kinds out there from movie apps to health apps etc.. There is no reason why your business should not have one.

In addition, instead of you waiting for them to remember you or happen upon your product or company when they’re online, your logo/icon on their phone will remind them of your product and/or service every time they scroll past it.

happen upon≈ come across 偶然发现

bypass 绕过 ,short-circuit 超近路

  1. User security.

With this shift from desktop access to apps and mobile access, the onus(责任,义务) for maintaining consumer security will fall more heavily on app designers. Companies need to be aware of this shift and put measures in place that protect app users as much as those who purchase through the website. Not doing so puts companies at risk of losing the brand trust held by their clients.

  1. Search engine results will display more than pages.

Google is already displaying videos in search results. Google has also started displaying video ads. Other search engines, and social media networking platforms including Facebook and Twitter, are adding auto-playing video ads and Vines to their search results. With video ads already starting to make inroads, it’s not too far of a stretch to imagine that apps will soon follow suit.

记住这个表达social media networking platforms

inroad :to start to have a direct and noticeable effect (on something)

Mobile searching will become more intuitive to how we swipe and tap our way through our smartphones, getting further away from typing and closer to voice recognition-based searching.

With the increased usage of mobile phones to do everything from grocery shopping to booking travel, 2016 will be a year of great transition and development of mobile-friendly measures that will keep people connected with the businesses they need.

下面这半句话应该积累,用在相关主题作文里绝对没问题。With the increased usage of mobile phones to do everything from grocery shopping to booking travel,……

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最后更新于5年前

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